The new office in China will be headed by Daisy Liu, who has worked with the company since 2009. Ms Liu’s knowledge of Chinese markets will help Great Southern Press provide customised marketing solutions to promote trenchless companies from around the world.
“Assisting the trenchless industry market their products and services to China, and assisting Chinese companies promote themselves to the rest of the world – it’s a really exciting proposition,” said Ms Liu.
“Bringing together Great Southern Press’s industry knowledge with my local knowledge – this is what gives us the edge over other agencies and other marketing and development companies.”
Ms Liu will also help the Trenchless International team bring more extensive coverage from the Chinese trenchless industry.
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China is a hub for national and international equipment manufacturing companies, machinery such as horizontal directional drills are an important market development.
With major water and wastewater pipeline projects under construction, including 100,000 km of new municipal pipelines installed each year and 300,000 km in need of rehabilitation urgently, Ms Liu will be able to help us provide readers with up-to-date information on projects around the region.
Ms Liu will leverage her networks within China and provide on-the-ground advice.
The new Qingdao office complements Great Southern Press offices in Houston, London, Toronto and Melbourne.
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